Tuesday, January 15, 2008

Macworld... ready or not!

In case you're not a tech-geek or Mac-fanatic, Macworld is today (no, not that macworld). Usually held shortly after CES, it's the Apple event of the year, with big announcements, surprises, and booms. You heard me, booms. All the excitement starts today at noon (eastern time).

However, behind Steve Jobs vision is a quiet designer, Jonathan Ive. He's been the man behind all of apples latest products, from the iPod, to the iMac, to the MacPro, to the iPhone. A clever website has found possible inspiration in the work of Dieter Rams, who designed for Braun in the 50' and 60's. It's impressive that he's been able to modernize these classic designs and bring them to current products, but the real questions is, can the rest of Rams' portfolio give hints into Apples future?

Also of interest are Deiter Rams' 10 Principles of Good Design:
  • Good design is innovative.
  • Good design makes a product useful.
  • Good design is aesthetic.
  • Good design helps us to understand a product.
  • Good design is unobtrusive.
  • Good design is honest.
  • Good design is durable.
  • Good design is consequent to the last detail.
  • Good design is concerned with the environment.
  • Good design is as little design as possible.


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